BRIDGING LUXURY, CULTURE & INFLUENCE
Vivian Chanelle is the Founder & CEO of Agence Joyeux, specializing in Strategic Advisory and Cultural Investment. As a Hall of Fame Award 2026 winner and the recipient of the Global Women of Influence Award 2025, she brings extensive global experience spanning luxury, high-fashion, and entertainment.
With a refined aesthetic and an elite international network, Vivian connects world-class artists, A-list talent, and family offices with iconic brand partnerships. From cross-disciplinary art curation to high-impact commercial strategies, she elevates brand assets with uncompromising elegance and vision.
ABOUT ME
A visionary creative force and entrepreneurial spirit, Vivian Chanelle bridges the worlds of art, fashion, luxury, and strategic public relations with a uniquely global perspective. Rooted in fine arts with a strong background in creating captivating abstract paintings, her passion for visual expression naturally guided her across disciplines. Born in Hong Kong and raised in the UK, she pursued formal training at London’s prestigious Central Saint Martins, where she honed her expertise in fashion and styling. Eager to deepen her understanding of global trends and aesthetic refinement, she continued her studies at a leading design institute in Tokyo, specializing in fashion direction and image consulting.
Upon returning to Hong Kong, Vivian established her own fashion brand and flagship store in Central, where she launched multiple original collections and cultivated innovative concepts that captured the attention of celebrities and style influencers alike.
During the pandemic, Vivian seamlessly transitioned into the world of strategic advisory and public relations, founding her agency, Agence Joyeux. Leveraging her extensive network and creative insight, she has since partnered with an impressive roster of international icons and luxury brands—including NBA legend Metta World Peace of the LA Lakers, Thai A-Listers, Hong Kong Celebrities, Paris Saint-Germain Academy, Hong Kong Disneyland, and Swiss haute horlogerie brand Jaquet Droz under the Swatch Group.
Today, as a leading Cultural Investor and CEO, Vivian expands her global footprint through high-profile international platforms and large-scale summits including key leadership and curatorial roles in Wiki Expo HK and international ventures in Cyprus. Whether directing cross-disciplinary artistic collaborations, shaping modern luxury identities, or driving strategic partnerships, she continues to redefine the intersection of high fashion, culture, and high-net-worth business networks.
In recognition of her exceptional influence, leadership, and continuous contributions across global industries, Vivian is honored as a Hall of Fame Award Winner and the recipient of the 2025 Global Women Of Influence Award.
MY SERVICES
BRAND CONSULTING & STRATEGIC PARTNERSHIP
High-level advisory services for luxury, fashion, lifestyle, and hospitality brands—ranging from strategic alliances to creative direction. We help companies align with global cultural trends, forge impactful international partnerships, and elevate their presence in competitive markets.
PERSONAL STYLING & PERSONAL SHOPPER
From red-carpet appearances to editorial shoots, personal wardrobe curation, and luxury campaign styling. Vivian crafts bespoke looks that define moments, reflect individual prestige, and leave lasting impressions on a global stage.
PUBLIC RELATIONS
Strategic media positioning, high-end brand image consulting, and elite influencer relations. Merging deep fashion expertise with sharp communication acumen, we build narratives that resonate globally and capture the attention of high-net-worth markets.
ARTISTE MANAGEMENT & CROSS CULTURE VENTURES
Representation and strategic matchmaking for artists, icons, and international platforms across borders. We curate high-impact cultural initiatives, manage long-term career strategies, and expand global influence with absolute discretion.
CELEBRITY CLIENTS
Our expertise is trusted by prominent names across entertainment and sports, such as:
Hong Kong celebrities Samantha Ko, Bernice Liu, Grace Wong, Hugo Wong, Niklas Lam, Stefan Wong… and Global NBA legend Metta World Peace and more NBA & NFL Players, Netflix star Kim Lee, Thai star Kao Supassara and leading Korean celebrities.
BRAND CLIENTS
Vivian has partnered with leading global brands across luxury fashion, hospitality, and entertainment — bringing creative vision, styling expertise, and communications strategy to each project.
Vivian Chanelle is an award-winning stylist and PR strategist, recognized with the Global Women of Influence Award 2025. With over 12 years of experience across fashion, luxury, and entertainment, she has styled global icons from Hollywood to K-Pop and partnered with brands including Disney, the NBA, and Ritz-Carlton.
AND MORE...
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